Gone are the days where personal trainers are only for the elite athletes, the wealthy, or those with physical issues that needed specialized aid.
Personalization has been a huge trend building slowly over the last decade, a rebound from the days of mass-production, mass-marketing and mass-consumption; it was only a matter of time before this development carried over into health and fitness.
Convenience is another factor, where we have the content of our lives delivered straight to our doors, exactly as we wish – think not just Amazon Prime but smaller companies like Instacart. We order on-demand because we want what we want, when we want it, and where it’s easiest for us.
Personalization + convenience = personal trainers
Easy-to-build websites and social media has enabled so many more fitness entrepreneurs to open up shop, and personal trainers are the bespoke option amongst those.
Personal trainers work themselves around YOUR life and responsibilities (although once you get into your session with them, they become the boss). They come to your home, your condo gym, your local park. Or if you want to use all the fun toys, they can meet you in their home gym so you can get the benefit of their membership plan.
Personal trainers plan and tailor your workouts to YOUR goals, to YOUR strengths, to YOUR limitations. They do homework and research so they can also adjust on the fly for you, in case you are having back pain or are recovering from partying too hard after the last Raptors’ win.
They are experts on physiology, mobility, workout programming, as well as often having nutrition and life coaching qualifications so they can better motivate you or coach you how to motivate yourself.
But wait, there’s more
The latest fitness trend has popped up since personal trainers started offering semi-private training and small-group training; these options allow people to reduce the cost of having a personal trainer by inviting family or friends to work out with them and spread out the cost.
For example: it may be $80 per hour to have your own private trainer, but perhaps only $120 for a semi-private session with your partner; that drops the price down to $60 per person. Add 2 more friends (or your kids!) and the price is $160 — $40 each. That’s only slightly more expensive than taking a spin class at an elite club such as SpinCycle.
Once you start incorporating bulk discounts — for instance, paying in advance for a 6 or 10 session pack — it’s almost a ‘reasonable’ rate for your average person. However, for that reasonable price, you’re getting your own personal training program and the convenience of having it in your own backyard.
Over $200 is spent by women every month on beauty treatments such as hair, nails, brows and the like. Men are not far behind, in the post-metrosexual age, at almost $100 per month on beards, brows, waxing, and other treatments.
Imagine reinvesting that money into improving our health, instead of our appearance, and suddenly we have a revolution on our hands. Statistics such as this show how manageable it can be to effectively improve our personal fitness, although it would mean valuing our physical health over our physical beauty.
Another massive benefit of semi-private or small-group personal training is the social aspect. Inviting friends or family to work out with you can be a wonderful way to stay close, catch up, have fun, spend regular time together and also support each other.
Book a session on a Sunday morning, then segue it directly into a healthy potluck brunch, and what’s NOT to like about this option?
Our time-pressed society
Even though we have the technology to free up our time, we’ve somehow managed to turn that into being busier than any generation in human history. Needless to say — we often have a hard time balancing all our responsibilities, of which our health is an important one (that is often neglected).
Booking a personal trainer to meet you where you want — when you want — means you remove one roadblock or excuse from fitting in the exercise you need. Luckily there is new fitness tech out there to make finding that next class or personal trainer as simple as ordering your Uber or booking a hotel on Trivago.
There’s no harm in trying
Consider giving a personal trainer a try! Invite your friends and turn it into a party, or find the people who will push you to your limit with friendly competition…it’s up to you.
If you need help finding a personal trainer, stay tuned – another blog article will be coming up soon to help you break down that process. Subscribe to the FitIn newsletter to get it directly to your inbox every month, and you’ll stay in the loop with fitness tips, insider news and updates on what’s new and hot in town.
See you in class!
This article was originally published on Medium HERE.